Shop Insights Assoc Manager
6 days ago
Responsibilities: Main Purpose of the Role
- To drive accelerated growth in line with PSP (PepsiCo Strategic Planning) and AOP (Annual Operating Plan) targets across Snacks, Beverages, Nutrition categories, ensuring we exceed expectations for the key channels
- In line with the Shopper learning programme and the Perfect Store roadmap, deliver ground-breaking new insights to the key stakeholders across the Commercial and Marketing functions and within our customers to spearhead sustainable growth.
- Ensure we maximise the ROI & efficiency of the shopper research programmes & continuous shopper data spend that we buy, and help shape the planning investments within the ad-hoc shopper insights spend.
Accountabilities
- Deliver the defined Shopper learning agenda
- Connect with & understand the needs of key sub-functions (Perfect Store, Category management, Sales, Marketing) & key strategic customers, to develop & codify integrated insight learning agenda in terms of priorities, funding and resource.
- Continuously enhance the shopper research capabilities and tools used to deliver the learning plans
- Ensure strong portfolio of agencies that are experts in their field, and that offer methods and tools that help us deliver our goals.
- Working closely with the Perfect Store & Category management teams, lead the ‘test and learn’ research agenda within a given customer or channel.
- The Shopper Insights Lead is expected to run the entire end to end research programmes including all of the following steps:
Qualifications:
- Bachelor Degree in a relevant commercial and/or scientific discipline (e.g. Commerce, Psychology, Food Science, Sensory science) with a strong theoretical background in test design, research methodologies & statistical analysis techniques
- 5 - 10 years of experience in a consumer research/insights role preferably in an FMCG environmen
- They must be able to demonstrate that they are highly competent in Quantitative and Qualitative research techniques and within that a variety of methodologies.
- Strong analytic skills
- Proactively identifies & pursues meaningful opportunities with others
- Ability to take initiatives to solve problems & bring creative ideas, concepts and approaches
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