Communications and Marketing Manager

Job Description (Roles and Responsibilities) 1

**Main purpose of job**:
The UK is investing in and building long-term partnerships across Africa, forging closer ties with government, business and the general public, to meet global challenges, including around economic growth, improving opportunities for women and girls, health, security and climate change.

We are looking for an excellent **communications and marketing specialist with a passion for strategic communications and expertise in creative storytelling** to join a high-performing pan-African team: the UK Department for Business and Trade (DBT) Africa Communications and Marketing Hub.

The DBT Africa Communications and Marketing Hub - a cross-discipline team of specialists split between Cairo, London HQ and Johannesburg - supports the activities of DBT by **developing and delivering multi-media strategic communications and marketing campaigns across Africa.**

Our work **brings together marketing, storytelling, digital content creation, stakeholder engagement, audience insight, evaluation, media and strategy capabilities** to deliver impactful pan-African marketing campaigns and communications that engage African audiences.

This role will be based in the Department of Business and Trade in Johannesburg, working closely with and complementing the UK Government Africa Communications Network - communicators working in British Embassies and High Commissions across Africa. Reporting to the Deputy Head of Communications and Marketing for Africa based in Johannesburg, **you will be responsible for strategic communications products, designing and delivering pan-African marketing campaigns, implemented through creative storytelling on social media and in traditional, to deliver on policy and communications objectives.**

You will be enthusiastic, resilient and proactive; able to spot thematic links; engage with external stakeholders and private sector partners; take decisions based on audience insight, and have journalistic skills. With an eye for emerging communications trends, you will have a passion for sharing your communications skills with others - and be confident in engaging with different teams across Africa and the UK.

You should also expect to travel, across the region and internationally.

**Roles and responsibilities / what will the jobholder be expected to achieve?**:

- Work closely with DBT Africa Communications and Marketing colleagues in the UK, Johannesburg and Cairo to **design and deliver strategic, regional media and digital communications and marketing campaigns - informed by robust audience insight.**:

- Work** closely with the pan-African communications, country and sector directors on high profile marketing campaigns that **support efforts to successfully deliver on HMG priorities in our strategic markets.
- ** Support the upskilling of communicators in the region**.
- ** Translate business and policy objectives into communications objectives, generating ideas and plans to meet them.** This includes working closely with policy colleagues in London and across the DBT network across Africa to **identify excellent stories for media and digital communications** that will advance our communications objectives, whilst also identifying and managing risks.
- ** Work with internal and external videographer and photographer teams **to capture first-person human interest stories that demonstrate the impact of UK-African partnerships, including travel in the field.
- ** Work with evaluation teams to evaluate and analyse marketing campaign successes and impact among intended audience**.

Essential qualifications, skills and experience 1
- Undergraduate degree with a professional qualification
- Excellent interpersonal and communications skills, including stakeholder engagement skills to build credibility with senior government/business representatives as well as colleagues within the UK government network
- Strong writing skills, including for press notices, op-eds, key messages, video storyboards and scripts
- Experience of organising and delivering marketing campaigns
- Excellent organisational and self-management skills to respond effectively to tight - and changing - deadlines and priorities
- Sound knowledge of MS Office and strong skills in digital media, including Facebook, Twitter, Instagram, LinkedIn and other social networking sites
- The ability to learn quickly and work with a high degree of autonomy
- A positive “can-do” attitude that can see way through challenges
- Strong editorial judgment and ability to communicate effectively with, and influence, different audiences
- Evidence of research to inform communications advice and of using evaluation to learn lessons and improve communications
- The ability to build and maintain networks with counterparts in other UK government departments and organisations
- Experience of designing and delivering proactive and reactive marketing strategies
- Fluency in another official workin