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Digital Content Creator

2 weeks ago

Newlands, South Africa Pedros Flame Grilled Chicken Full time

**DUTIES AND RESPONSIBILITIES**:

- Create various forms of amazing, engaging social media content— text captions, videos and images — suitable for our social media platforms: Twitter, TikTok, Facebook, Instagram, LinkedIn and YouTube
- Product and Food Styling
- Strategise and plan Digital Marketing Campaigns
- Measure and report on the performance of Digital Marketing Campaigns
- Publish posts according to the approved monthly Digital Content Calendar
- Collaborate with the Marketing Team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales
- Ensure every piece of content you create aligns with our brand voice and specific marketing objectives
- Collaborate with internal teams and brainstorm new and creative content ideas and growth strategies
- Drive/Oversee Influencer Marketing Campaigns
- Build Influencer Database

**REQUIREMENTS**:

- 3 - 5 years’ Digital Agency experience in creating engaging content for various social media platforms—
- Industry relevant Qualification/s
- Proven iPhone Videography and Photography skills
- Excellent verbal and communication skills
- Ability to turn a concept into compelling content, including videos, images, and text copy.
- Excellent writing and communication skills
- Copywriting skills a big advantage
- An outgoing personality, brimming with creative ideas
- Experience in identifying target audiences and devising digital content and campaigns that engage, inform and motivate
- Experience in creating a Digital Content Calendar
- Extensive knowledge and understanding of the various Social Media Platforms, as well as social media trends and engagement strategy
- Identify Social Media trends and Insights for optimal content creation
- Ability to analyse digital stats and use digital insights to improve/adjust content ideas and strategies
- Ability to work with creative tools like Adobe Creative Cloud
- Ability to incorporate our brand voice and identity into digital content
- Must have own Car