Social and Digital Marketing Manager Internship
2 weeks ago
**Key Responsibilities**:
- Responsible for complete management and execution of Group and Client social media marketing and paid digital media campaigns, including Facebook, LinkedIn, and Google, as well as the integration with Google Analytics and lead generation
- Management of day-to-day paid social advertising campaigns
- Campaign set-up including campaign creation, budget assignment, hyper-targeting, accurate asset upload
- Enablement of true A/B testing of ads within each campaign to deliver insights to Client and ensure best practice of digital marketing in the Group
- Representation of digital marketing in requisite Client engagements, including briefings, campaign set-up, go live and optimisation reviews
- Monitoring of campaign performance on a daily basis to ensure campaigns are optimised across budget allocation, spend trajectory, achievement of KPIs, ad optimisation etc.
- Reporting of campaign performance to Customer Success team, and thereby to Client, in an accurate, strategic, representative and informative manner that has a positive reflection on the Group, as well as on individual Client campaigns
- Flagging sub-optimal performance of campaigns to Customer Success team, with recommendations for optimisation to improve performance, in real-time to ensure timeous reparation to campaigns requiring it
- In some instances, where Client Retainers include this in Scope, monitor and manage Client social media communities as required, including Reporting thereof
- Continuously learn and improve your understanding of the organic and paid social media marketing landscape, and stay up-to-date with new digital technologies and social media best practices
- Creation and presentation of monthly Group campaign reports for all social and digital media campaigns for the month, providing insights and strategic recommendations that enable growth
- Collaboration with relevant departments to enable the integration of digital marketing data and statistics for Client dashboards and other reporting requirements, in real-time
- Contribute to the on-going assessment of Group systems, processes, approaches and delivery of digital marketing, driving strategic and practical recommendations for areas of improvement and more successful output and delivery for Clients, as required
- Delivery of all of the above for any and all internal Group digital marketing campaigns designed to drive success for Group products and services
**Job Types**: Full-time, Internship
Contract length: 6 months
**Salary**: R5,000.00 - R8,000.00 per month
COVID-19 considerations:
Yes
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