Brand Ambassador: Marketing Solutions

**COMPANY OVERVIEW**: Versuni stands as a beacon in the home appliance industry, home to
the esteemed Philips Domestic Appliances Brand and Product Portfolio. With a legacy dating
back over 130 years, Versuni remains committed to turning houses into homes by offering
innovative products and services tailored to enhance consumers' lifestyles. Rooted in a belief
that home is a universal concept, Versuni's diverse range of kitchen and home appliances caters
to the unique needs and preferences of individuals worldwide.
**GENERAL OBJECTIVE**: As a Brand Ambassador at Versuni, your primary objective is to
represent the Philips brand within designated retail stores, promoting product awareness, driving
sales, and fostering positive relationships with both retailers and consumers. Through your
engagement and expertise, you play a crucial role in enhancing the visibility and availability of
Philips Domestic Appliances products, ensuring alignment with Versuni's mission of turning
houses into homes.
**KEY RESPONSIBILITIES**:1. Store Placement**:
? Be placed in stores according to the Philips Retail Store Base and current structure,
ensuring optimal coverage and representation.
**2. Policy Adherence**:
? Follow the policies and guidelines communicated by the store, maintaining
compliance with regulations and standards.
**3. Weekly Meetings**:
? Meet with the Regional Field Manager once a week for reports, concerns, feedback,
plans, directives, and material handover such as POSM and demo ingredients.
**4. Weekend Activations**:
? Conduct weekend activations as mandatory activities, engaging with customers and
promoting Philips products.
**5. Execution Excellence**:
? Secure the #1 position in store for all executions, ensuring optimal visibility and
prominence of Philips products.
**6. Price Ticket Maintenance**:
? Ensure daily maintenance of correct price tickets in store, both on and off
promotion, to accurately reflect pricing and promotions.
**7. Merchandising Execution**:
? Execute in-store merchandising according to Philips and Retailers' directives and/or
planograms, maintaining consistency and quality.
**8. Relationship Building**:
? Build fruitful relationships with retailers and their staff, fostering collaboration and
support for Philips products.
**9. Professionalism**:
? Adhere to a dress code supplied by Philips, presenting a professional and polished
image at all times.
**10. Demonstrations and Engagement**:
? Conduct WET/DRY demonstrations as required and aligned with key SKUs and
product focus, engaging with customers to showcase product features and benefits.
**11. Hygiene and Maintenance**:
? Ensure demo product maintenance and hygiene, keeping demonstration materials
clean and presentable at all times.
**12. Event Support**:
? Provide support to retailers when Philips Domestic Appliances Brand is involved
with store-related events or activities, contributing to the success of promotional
initiatives.
**QUALIFICATIONS AND SKILLS**:
? High school diploma or equivalent required; additional education or training in sales or
marketing preferred.
? Previous experience in retail sales, customer service, or brand promotion preferred.
? Excellent communication and interpersonal skills, with the ability to engage effectively with
customers and retailers.
? Strong presentation skills, with the ability to showcase product features and benefits in a
compelling manner.
? Detail-oriented with a focus on execution excellence.
? Ability to work independently and manage time effectively in a fast-paced retail
environment.
**ATTRIBUTES**:
? Enthusiastic and outgoing with a passion for customer engagement.
? Professional demeanour with a commitment to representing the Philips brand with integrity.
? Adaptability and flexibility to work weekends and accommodate changing schedules.
? Team player with a collaborative mindset and willingness to support team objectives.
? Goal-oriented with a drive to achieve sales targets and promote brand awareness.