Product Manager
2 days ago
Understand Marketing strategy and align with all new product development and trends, both locally and internationally
- Develop the menu to ensure the brand remains the Restaurant brand with innovative menu offerings aligned to consumer demands
- Responsible and involved in Menu sign offs and promotional shoots
- Stay abreast of National and international competitor product/innovation trends.
- Conduct regular competitor visits and report back to marketing team on product and price
- Implement and manage the entire new product development (NDP) process - obtain products, product testing, price negotiations, stock level projections and forecasting, quality checks, distribution, discontinuations, risk stock, write offs etc.
- Maintain supplier relations and collaboration in developing new product ideas and driving strategic price points and profit optimisation
- Develop and drive promotional strategy and product development to support promotional plans
- Development of pricing strategies and accountability for the recipe integrity
- Accountable for profitability and be familiar with menu analysis based on profitability and sales and creating a menu mix that will drive maximum profitability for franchise partners, whilst still adhering to consumer needs
- Handle all product related queries from Manufacturing Partners and Franchisees and ensure clear communication to the Franchise network on any products/recipes or product/recipe changes
- Full accountability for deal sheets, product and discontinuation briefs
- Ensure a complete 18-month pipeline of new menu and promotional line items at any given point in time for the brand.
- Responsible for customer complaints which are product based
- Take full accountability for packaging development and driving innovation in packaging including design - relevance, competitive, environmentally friendly
- Manage uniform and crockery development from concept to final rollout
- Interface with Marketing, Training, Supply Chain, Planning, Forecasting, Manufacturing and Operations
- Prepare presentations and present at National Franchise Council, Brand Conferences and Brand Strategy sessions
- Minimum Grade 12 with a Hospitality or Food Sciences qualification.
- Strong track record of successfully developing and launching new products
- Minimum of 5 years’ experience in product development side of the FMCG, Retail or the fast food industry
- Must have experience presenting and selling your own concepts and new product ideas
- Preferably previous Franchising experience
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