Digital

1 week ago

Cape Town, South Africa TOP Full time

**DIGITAL AD BUYER, DIGITAL MEDIA**
- Can you track performance and optimize campaigns with respect to pacing, audience engagement, landing page, creating testing, placement performance and more?_

TOP is looking for an incredibly smart and talented Digital Media buyer to join our global branding team.

If you can work in a highly creative manner, across multiple programmatic tactics then we might have your next great job role.

Some things to know about us:
First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love blueprints and playbooks. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around.

Second, we work a little differently. In 36 marketing disciplines across 6 functional groups PR, branding, influencer marketing, content, creative, and digital we're redefining what a full-service global agency can be. We're not only growing quickly in the U.S. and UK but also expanding to 20+ countries.

Third, we're known for our flexible work environment. Not only are we fully remote, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back.

Does any of this get you super excited? Are you ready for potentially the best professional experience of your career?

**Requirements (unless you convince us otherwise)**
- 3+ years of experience in paid media, with an emphasis on display
- Strong written and verbal communication skills
- Excellent research and analytical skills
- Strong proficiency in Microsoft Excel
- Working knowledge of Google Analytics, Adobe Analytics, and Google Tag Manager
- Strong Proficiency of Ad Serving platforms such as Google Campaign Manager
- Google Ads Certified
- Google Analytics certified
- Active interest in keeping up with the paid media industry and latest trends

**Duties**:

- Engage with client to understand unique needs and preferences
- Take an active role in developing media plans for clients that support their overall digital marketing program
- Conduct research and analysis to identify new targeting options and strategic direction on a media mix based on the best interests of TOP Clients
- Identify appropriate digital media platforms and channels to leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more
- Prepare media plan presentations with strategy, targeting, and placement recommendations.
- Track performance and optimize campaigns with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more

**About TOP

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