Chief Marketing Officer

FULL
Job Description
- Chief Marketing Officer (CMO)

Overview

Infinity Group t/a Debtline is looking for a Chief Marketing Officer Rockstar to join our team on its mission to meaningfully change the lives of over-indebted South Africans, and to help us on our journey as we enter our next stage of Hyper-Growth This role will feature the unique opportunity to build a new brand from the ground up.

In this role you will champion multiple exciting opportunities, with a mix of tactical and strategic requirements:

- Customer acquisition - ensure that the sales team has the right volume, consistency and quality leads at the right cost of acquisition, conversion rates and GP: Lead-generation and the link to sales forms an integral part of this role. Initially driving this directly with lead providers, enriching leads and reworking / warming up leads with the sales team. A core goal is to further diversify lead sources through building strategic partnerships, internal and external channels and developing the brand. Success will require a close working relationship with the sales team.
- Enhance and implement a customer communication and CRM strategy: through understanding consumers and the customer journey, develop proactive and reactive solutions to engage consumers and help shape behaviour across the journey.
- Develop and manage marketing strategy, channels and communication to understand target consumers, their needs and behaviours, find innovative ways to engage them, add value to them and develop trusted relationships with them. Working closely with the product innovation team to identify and solve real customer needs. All within the context of our increasingly competitive landscape.
- Build out a market leading brand in the Financial Wellness Space: There is an exciting opportunity to build out a brand identity in helping the Infinity group to stand out from the crowd, helping to build the brand’s reputation and implementing brand growth strategies. Develop and execute plans for key Brand stakeholders together with the CEO (consumers, staff, partners, etc)
- Over time you will be expected to build a strong team of partners and staff to deliver on your mandate
- Member of the exco team, responsible to drive demand generation for the business and contribute to the ongoing operations and growth of the business

Who are we and what do we believe in?

Infinity is the Financial wellness brand in the Balfour Group. As a group, we’re deeply digitally focused, highly energetic, and very ambitious. The Balfour Group which was founded in 2017, merging several successful tech businesses. The engine that drives our growth is an exceptional combination of technology, marketing, sales and revenue collection, driven by a team of extraordinary talent.

The Role

As Chief Marketing Officer, you will be responsible for being our external and internal marketing champion. Your role will focus on the following:

- Develop a strategy to deliver the right mix of acquisition channels across social media, internal digital channels, external partnership channels and a range of lead colder lead sources, to ensure the right quantity and quality of leads for the sales team.
- Manage relationships with external lead providers and partners
- Manage the full customer journey and communications throughout various stages of the sales & post-sales stages. This will require a good understanding of CRM systems and how to automate marketing & brand communications.
- Manage internal performance marketing campaigns & grow the internal digital channels.
- Build rework and warm up campaigns together with the sales team.
- Create a strategic brand plan for the business. Define the brand’s core message, the brand’s positioning and ensure communication at all stages of the customer journey is coherent with the brand’s persona.
- Champion the development of marketing assets such as web pages, social media presence, content and communications with both internal and external stakeholders.
- Create a Customer Relationship Management content plan and engagement approach.
- Build out the Social Media presence of the brand including content planning.
- Regular engagement with the sales team to ensure that there is maximum ROI on marketing spend.
- Ensuring the Marketing strategies are aligned to the larger business goals and outcomes.
- Help the business stay ahead of the competition by being up to date with the latest digital marketing trends, platforms and strategies.
- Owning the customer communications strategy
- Developing and continually testing strategies for all aspects of performance marketing
- Coming up with creative ideas, preparing proposals, overseeing new projects & execution and reporting the results to the relevant stakeholders.
- Ensure the business meets its marketing objectives with particular attention to the lead, sale and customer experience requirements.
- Building a great team to support the achievement of the business goa