Head of Digital Marketing

1 week ago


Pietermaritzburg, South Africa The Well and Co. Full time

Head of Digital Marketing & Lead Generation

**Location**: (Remote with occasional office-based requirements)

**About Us**
We’re a national care company operating across Australia. We provide community-based support services and are expanding rapidly across multiple business units.

We’re now hiring a digital marketing lead to build our entire marketing engine from scratch.

This is not a “brand” role. This is a **performance role**.
You will be responsible for everything from campaign creation to lead delivery — with full ownership over systems, strategy, and results.

What You’ll Do
- Launch and manage **Meta (Facebook/Instagram)** and **Google Search** campaigns
- Create and manage landing pages, forms, funnels, and lead capture tools
- Write your own ad copy and test creative
- Set up dashboards to track leads, cost per lead (CPL), and campaign ROI
- Report weekly on performance
- Work closely with internal sales and care teams to ensure quality lead flow
- Build the marketing system once, then optimize it for scale

What You’ll Need
- You’ve personally run Meta and Google campaigns from start to finish
- You can build landing pages (or write for devs/tools like Carrd, Leadpages, Webflow)
- You know how to optimize for CPL, conversions, and lead quality
- You’re comfortable writing clear, direct, converting copy
- You track data, not hype — and use that to improve performance
- You can work independently, take initiative, and solve problems without needing permission
- You are based in South Africa and can attend in-person sessions when required

Bonus (Not Required)
- Experience marketing in community-based services, health, or education
- Familiarity with HubSpot, ClickUp, Google Data Studio
- SEO, retargeting, automation skills

Offer
- ZAR 12,000-15,000/month (based on experience)
- 30-day trial with full system ownership
- Performance bonus potential after onboarding
- Remote-first with occasional in-person/office work as required

To Apply

Applications without the below will not be reviewed.

Submit the following:

- A short 200-word summary of your most relevant experience
- 2-3 screenshots of actual campaigns you’ve managed (Meta or Google)
- 1 landing page or ad you’ve written or built
- Your current availability and expected monthly rate (within the range)
- You have not run campaigns yourself
- You cannot show results
- You rely on buzzwords and templates

We are looking for a clear operator who wants ownership and is ready to build the engine behind a fast-scaling care company.

Pay: R100 000,00 - R200 000,00 per year

**Education**:

- Bachelors (preferred)

**Experience**:

- Digital Marketing: 1 year (preferred)

Work Location: On the road


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