Sem Search and Web Strategist

1 week ago

Johannesburg, South Africa Ad Talent Africa Full time

**WHO ARE WE**:A multi-disciplined through-the-line creative agency

**WHO ARE WE LOOKING FOR**: An SEM Search and Web Strategist

**WHAT WILL YOU DO**:

- You will be responsible for the strategic direction, implementation & management of search & web channels, such as Owned & Earned Media.
- In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to the clients’ websites.
- Being the strategic lead, you will not directly manage a team, however, you will be responsible for collaborating with multiple brand teams where you will be required to share insights on search engine behavior and to implement the strategic approach as well as drive digital brand strategies.
- You will be responsible for a group of brands within the digital department. You will immerse yourself in the brands in your portfolio, by gaining a thorough understanding of their industry category, as well as their business objectives. In this role, you will use your strong communication and client leadership skills to build relationships with clients key personnel.
- You will be required to work strategically to identify the Client’s monthly, quarterly and annual needs and challenges, providing sustainable solutions and results-driven work.
- You will collaborate with internal and external cross-functional teams, to deliver strategic and client service excellence, based on online behavior and insights.
- Develop, guide and lead search & web strategy, ensuring the strategic framework for all the online solutions that deliver on clients digital channels
- Create comprehensive organic search strategies for clients, to ensure adherence to search engine best practice & algorithmic updates
- Manage the SLA’s and KPIs across platforms, by guiding team with best practice for optimisation across digital channels, with a focus on SEO

**WHAT DO YOU NEED**:

- Minimum of 5 years experience within a strategic marketing function (preferably a digital agency)
- Qualification in Marketing or certification in Digital Marketing
- Excellent understanding of search and digital marketing strategy is crucial, including paid media strategy, buying & reporting
- An understanding of project management disciplines (project planning, time and budget management)
- Excellent customer service and relationship-building skills
- Analytics and reporting experience is vital (Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.)
- Digital (Search) Native - focused on customer centricity
- Excellent written, verbal and presentation skills - confident to present to clients at all levels
- An understanding of SEO and how it fits into the overall marketing mix
- Be data driven, strategically minded with an agile approach
- Able to extrapolate insights through data analysis and develop and execute innovative, integrated digital solutions and provide strategic roadmaps
- Use good writing and storytelling skills, to structure insights and present recommendations aligned to objectives
- An up-to-minute knowledge of digital trends, both locally & internationally

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