Specialist: Paid Search Media

2 weeks ago

Midrand, South Africa Vodafone Full time

**.**:
**When it comes to putting people first, we're number 1.**

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2024.

**Role Purpose/Business Unit**:
Vodacom’s vision to be the leading digital company empowering a connected society, providing the best segmented propositions and the best customer experience within our digital ecosystem.

Central to our aspirations will be the ability to offer an unmatched, operationally efficient and commercially viable Vodacom experience across all digital touch points. To support this vision Vodacom is striving to be a best-in-class digital marketing company.

The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for paid search across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads. Outputs include driving paid search strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

**Your responsibilities will include**:

- Take full end-to-end responsibility of Google Ads and other biddable advertising channels, with a clear focus on performance-based, sales-driving reach and targeting activities
- Lead paid media campaign planning, including account and keyword strategies, KPIs and targets
- Effective analysis and use of data in driving targeted campaigns, contributing to the overall digital marketing and sales targets
- Be the key responsible and single point of contact for all Google Ads topics to both Vodacom colleagues and external partners
- Drive breakthrough search marketing innovation
- Matric and 3-year Business related Degree or National Diploma
- Minimum of 3 to 5 years relevant experience essential

**Minimum of 3 to 5 years relevant experience essential in**:

- Google Ads and other biddable media platforms including product feeds and account automation tools
- Driving commercial & operational targets - sales, revenue, profitability, user experience quality measures, adoption of the products and services
- Experience in managing digital media campaigns for large consumer-facing brands with large media spends.
- Creating strategic plans to win market share from competitors
- Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally

**We make an impact by offering**:

- Enticing incentive programs and competitive benefit packages
- Retirement funds, risk benefits, and medical aid benefits
- Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications**:24 October 2024.**

The base location for this role is **Midrand, Vodacom Campus.**

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.

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