Marketing Specialist

**Principal Accountabilities**:
Effective strategic planning and managing of the implementation of marketing plans and targeted campaigns for local and imported titles - thereby ensuring that the products resonate with current and potential customers, generating engagement

Pursue opportunities where the Sales Department can interact directly with customers and furnish the sales team with effective sales enablement resources that echo the relevant marketing campaigns

Manage research projects centered on product uptake and public perception

Maintain productive relationships with internal and external stakeholders

Effective budget management

**Qualifications and Experience**

National Diploma in Marketing or anything equivalent

Significant years of experience in a marketing environment

Knowledge of the education/ education publishing sector

Experience working in global, matrix operating environment

Valid Driver’s license (code B)

**Skills & Knowledge**

Educational publishing industry, marketing theory, fundamentals of marketing strategy, market research, public relations, copy writing, proofreading, project management, event coordination, marketing stock management, product knowledge, printing & design terminology and processes, report writing, presentation skills, SAP, data list management and data capturing, MS office, budget planning, monitoring and control.

**Attributes**:
Work collaboratively with cross-functional teams

Display ethical behaviour

Support teamwork

Communicate effectively across all levels

Innovate and learn

Facilitate change successfully

Promote a healthy organizational culture