Social Media

No Relocation Assistance Offered
Job Number #170689 - Midrand, Gauteng, South Africa

**Who We Are**

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

**Job Summary**:
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our “Social-first” approach within the entire division.

This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.

**Principal Duties and Responsibilities**

- **Lead, define and implement change management across the division as we move into a social-first mind set -**this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals

- **Develop and execute a robust Social Media & Influencer strategy** tailored to our AED brands and markets to drive brand love, community growth, and conversion

- **Partner with Division and Hub brand teams** to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans

- **Drive partnership and expertise with our agency partners**across Division and Hubs to make sure that we are always working with the best partners and teams

- **Oversee all organic and paid social media activities** across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites

- **Design, implement, and manage our comprehensive Influencer Marketing program**, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers

- **Guide the content creation**in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio

- **Monitor and optimize all paid social media campaigns** (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners

- **Conduct regular social listening and competitive analysis** to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance

- **Perform A/B testing** on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement

- **Define, monitor, and report on KPIs** for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights

- **Serve as the central in-house expert** on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams

- **Ensure strict compliance** with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency

**Education, Experience, & Skill Requirements**

- **Bachelor’s degree** in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).

- **5+ years of hands-on experience** managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency

- **A creative mindset**with the ability to define a seamless creative approach across social, influencers and content

- **Keen awareness of social media trends** and how they can be translated into best-in-class social media strategies and content execution

- **Proven track record** of successfully building brand presence, engagement and managing complex paid social campaigns

- **Expert knowledge of key social media analytics platforms** (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools

- **Experience using Influencer Management Platforms** (e.g. CreatorIQ, Influential) and understandin