Digital Campaign Manager

2 days ago

Brackenfell, South Africa Shoprite Group Full time

**Purpose of the Job**:
The purpose of the Digital Campaign Manager role is to maximise ad delivery efficiency and effectiveness through the
successful execution of the digital campaign strategy and all related operations. The role uses data and technology to
develop and fulfil complex, integrated, and multichannel digital campaigns, ensuring creative and engaging messaging
and appropriate delivery channels and reporting. The role supports digital campaign management accounts and activities
in accordance with the business intent and trade plans, initiating, managing, and reporting on related campaigns,
managing multiple accounts across channels, and taking the lead within the portfolio of accounts to provide end-to-end
delivery according to planned timelines and quality standards. The role further drives the improvement of processes within
the assigned portfolio of accounts.

**Job Objectives**:

- Develop and manage supplier or client end-to-end delivery of digital campaigns across platforms, from

execution to optimisation and reporting of campaigns.
- Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and

effectiveness.
- Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and

vendors to implement and create integrated and multichannel ad campaigns.
- Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign

plans.
- Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust to optimise

performance and goal conversion.
- Provide analysis and insights for reporting, including post campaign reporting.
- Ensure invoices are accurate and campaign budgets are executed within required parameters.
- Conduct research and utilise insights to optimise and grow future campaigns.
- Monitor local and international digital media properties to ensure adherence to best practice principles

and provide technical/media assistance when needed.
- Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new

channels and approaches to adopt.

**Qualifications**:

- Degree or Diploma in Marketing, Advertising, Media or related - (essential).??

**Experience**:

- +4 years’ experience in a digital campaign management role in an ad ops environment, with a proven track

record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to

inform and scale successful marketing campaigns - (essential).
- Specific exposure to delivering digital campaigns in either an eCommerce or Financial Services

environment - (preferred / highly advantageous)
**Knowledge and Skills**:

- Skilled and proficient in the use of advertising tools (Google Ads, DV360, GAM, Facebook Ad Manager, tracking

and verification tools) - (essential).
- Broad knowledge of the media and marketing ecosystem combined with demonstrable knowledge and

experience of marketing principles and practices including customer journey management and content

development experience - (essential).
- Strong commercial acumen and understanding of the media landscape within the broader retail industry
- (essential).
- Strong proficiency in MS Office - (essential).

**Applicant Feedback Policy**:

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