Junior Digital Marketing Specialist
1 week ago
-Introduction
Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations.
Role Purpose
This role is positioned within the Momentum iX Digital Marketing team at the Centurion head office (currently working remotely due to Covid-19). This capability forms part of the client-led, tenacious, tech-savvy, digital hub which supports the Momentum business units with their digital platforms (website and app), insights and advanced analytics, digital tools, innovation, campaigning and digital marketing.
The purpose of this role is to work with the Digital Marketing Manager to provide support and enable business units to carry out a broad range of digital marketing initiatives as well as optimise leads sources, user journeys and leads processes towards the fulfilment of Momentum's objectives. There will be a strong focus on the technical and analytical part of digital marketing with the intent of optimising our digital efforts for increased performance and commercialising our digital platforms.
Requirements
**Experience and qualifications**
- A degree or diploma in related fields of Marketing is preferred
- Digital Marketing certifications are an (Eg. Google Certifications)
- 2+ years of relevant digital marketing experience and understanding of: •Pay-per-click Advertising and Platforms (Google Ads, Facebook).
- Search Engine
- Media buying and Programmatic
- Website Analytics (Google Analytics).
- Digital Content
- Social Media
- Conversion Rate Optimisation and User Experience (UX).
- Digital marketing
- Spreadsheet
Duties & Responsibilities
- Help to plan various digital marketing initiatives and campaigns for business units and do traffic
- Ensure digital campaigns and web platforms are being tracked correctly and report on
- Provide input and monitoring for the UX and conversion-rate-optimisation
- Meet with partnering agencies and internal
- Ensure that the leads processes are smooth and optimised across the sales
- Assist with reporting and insights of digital campaigns; provide
- Do monitoring, maintenance and optimisation on digital campaigns and
Competencies
- Soft skill requirements
- Initiating action
- Taking ownership
- Relating and networking
- Optimising
- Influencing
- Reporting
- Innovating
- Enthusiastic
- Policy
We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.
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