Social Media Manager

1 week ago

Paarl, South Africa BABYLONSTOREN PTY LTD Full time

**REQUIREMENTS**
- Passionate about social media, content development and leading brands.
- At least four years’ proven experience in managing social media accounts, including strategy development and content creation.
- Excellent written and verbal communication skills in both Afrikaans and English. Copywriting skills and experience would be advantageous.
- Qualification in marketing, communication or relevant field.
- An in-depth understanding of different social media channels, specifically Instagram, Facebook, Twitter, TikTok and LinkedIn.
- Familiar with social publishing tools such as Late, Meta, Business Suite and Hubspot, and photography/videography editing tools such as Adobe, Premier Pro, CapCut and InShot.
- Basic knowledge of Wordpress.
- Naturally curious with a strong work ethic and willingness to learn.
- Takes initiative and is willing to go the extra mile and deliver tasks to the best of their ability.
- Reliable, committed and self-motivated individual with excellent prioritisation and time management skills.
- Comfortable working cross-company and able to develop strong working relationships.

**RESPONSIBILITIES**
- Develop and implement content plans across all social media platforms, including scheduling and publishing daily content.
- Implement an integrated social media strategy that supports the company’s marketing objectives.
- Respond to advocates/community comments and questions across all social media profiles/platforms in a timely and professional manner.
- Respond to and escalate customers’ queries via social media platforms to customer service or another relevant department.
- Assist in overseeing and producing creative and original content (copy/captions, images and video) for all social media platforms, whilst maintaining a consistent, high-quality brand image.
- Stay up to date with the latest social media updates, trends and influencers/collaborators.
- Create content reports and analyse data.
- Drive the Babylonstories blog content plans, curate and publish blog posts.

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