Digital Marketing Specialist
7 days ago
**Key Responsibilities**:
- **Campaign Strategy & Management**:
- Plan, build and Implement paid media campaigns across Meta, Google, YouTube, TikTok, DV360 and other key platforms.
- **Optimisation & Analysis**- Oversee multi-media campaigns to deliver ROI to the business.
- Provide analytical insights derived from campaigns and digital environments, with monthly and quarterly reporting on the same to various stakeholders.
- **Creative & Business Acumen**:
- Ability to review and optimise brand creative briefs to ensure it aligns with brand aesthetics and performance objectives.
- Work collaboratively with various stakeholders across the business and ability to influence.
- **E-Commerce Familiarity**:
- Experience working with e-commerce platforms (e.g., Shopify,) and understanding of conversion rate optimisation and customer journey mapping.
- **Process & Innovation**- Stay ahead of advertising technology developments and implement new features.
- Actively drive testing and learning on new channels, Ad formats and tools.
- Champion structured processes and leverage data for consistent, high-performing paid media campaigns.
**Qualifications**:
BA degree in marketing, digital marketing, advertising, communications or a related discipline would be an advantage
**Knowledge, Skills and Experience**:
- 2-3 years experience in running digital media campaigns and managing budgets.
- Ideal experience gained in an FMCG, retail, retail banking or services industry.
- Certification in Google Marketing Platform, Google Analytics and Meta Blueprint would be an advantage.
- Experience working with Google Analytics 4.
- An interest in the wider digital ecosystem and its functioning, beyond Paid Media.
- Attention to detail and accuracy is critical.
- Strong numerical ability.
- Work well under a pressurised environment.
- Excellent written and verbal communication skills with the ability to collaborate across teams and present ideas clearly.
- Analytical
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