Senior Marketing Manager

4 days ago

Pretoria, South Africa Vivo Group Full time

**Job Function**:

- 1. Develop and execute marketing campaigns and strategies across a variety of channels to help increase brand awareness and drive sales.
- 2. Partner with the internal stakeholders to develop a marketing budget and overall growth strategy.
- 3. Scope and manage the work performed by the marketing team.
- 4. Prepare, manage, and report monthly/quarterly metrics to provide performance insights and identify areas of opportunity.
- 5. Identify and execute partnerships with both Public and Private Sector to help grow the company's market presence and business.
- 6. Oversee marketing campaigns in line with the objectives of the company and the approved budget for lead generation and sales.
- 7. Monitor all marketing initiatives to ensure alignment to project and company strategy, in response to market dynamics and consumer needs.
- 8. Manage agency relationships to deliver the best creative results.
- 9. Monitor marketing spend to ensure Return on Investment (ROI).
- Analyse customer demand and new technology trends to inform the types of
- products to be initiated and developed.
- Develop a Product Development Pipeline to track the status of various initiatives.
- Convene and manage all deliberations of the Product Development Committee.
- Produce reports on status of product development initiatives and submit to relevant
- committees for approval.
- Initiate new products/ services through the Product Development Process.
- Create brand/ product awareness of new products to internal and external stakeholders.
- Compile presentations for internal and external project brand/product launch.
- Compile content for brochures/ flyers.
- Request for Pricing Committee meetings to discuss the pricing.
- Determine the process side of introducing the product e.g. can it be built, service insurance.
- Analyse current performance of the products services through tracking statistics and lifespan of the existing portfolio of products and services
- Inform on whether the product /service is declining and initiate the way forward to phase out or identify value-add to create greater awareness of product/ service.
- Chair the Product Development Committee
- Review and approve minutes of the Product Development Committee
- Liaise with Key Account Managers to gauge product needs.
- Liaise with Market Intelligence in the commissioning of specific products and services research.
- Engage with Network Engineering for Technical Service Descriptions, product trials and proof of concept (POC).
- Participate as a member of the Pricing Committee to advise on product I service
- pricing.

**Key Performance Areas**:

- Marketing Strategy
- Stakeholder relationship with public and private sector
- Branding
- Competitor Analysis
- Advertising and Events

**Qualifications & Experience**
- **Degree or equivalent in Marketing Management, Commerce or Business Management qualification. - Compulsory.**:

- **More than 8 years’ experience in a similar role - Compulsory.**:

- Preferably at least 3 years’ experience within the broadband/ ICT/ telecommunications industry.
- Proven track record of delivering business results and successful team management.

**Job Type**: Temporary
Contract length: 12 months

**Education**:

- Bachelors (required)

**Experience**:

- Marketing Management role: 8 years (required)
- within the broadband/ ICT/ telecommunications industry: 3 years (preferred)

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