Strategic Media Planner

4 days ago


Johannesburg, South Africa Ad Talent Africa Full time

**Who are we**:A passionate, creative and collaborative global branding agency.

**Who are we looking for**: A strategic planner with a minimum of five years in media strategy and planning within a media agency. FMCG sector experience is essential.

**What will you do**:

- Size and identify specific volumetric growth targets by brand/portfolio for communication
- Consumer profiling deep dives
- Identify creative and media activation ideas/services
- Ability to challenge brief and translate it into a recommendation for audiences and channels
- Show the growth opportunity and how this translates into a media plan via planning tools
- Look at numerous insights/data tools and build a holistic strategy from these
- Provide recommendations on relevant trends/platform /tech and how it can be used for clients brands
- Present a compelling and persuasive rationale to the strategy
- Understanding of media channel planning and insights critical

**What do you need**:

- Telmar/Arianna - for planning and analysis
- Nielsen Adex - competitor spends
- Media manager and MIW - data and stats
- Knowledge of data sources and panels in the market
- TGI a plus
- FMCG experience
- 5 years experience in media planning and strategy within an agency



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