Trade Marketing Manager

1 day ago

Cape Town, South Africa HumanValue Full time

Level: Junior

Opportunity to join a high-end skincare and lifestyle brand based in Cape Town.

About The role:

- Ensure Customer and Market Growth in competitive market and bring insights, analytics, and intel back to the broader sales and marketing organisation
- Develops Trade marketing strategy (incl 4P’s) across skincare segments and delivers a Trade marketing plan across channels and accounts
- Promotes and protects the brand identity
- Manages Operational effectiveness and evaluates launches (ROI’s)
- Manage the launch activity within retailers
- Manage digital assets for Online retailer advertising and promotions
- Regular in-store visits to ensure consistency of brand within malls and retailers and engages with stakeholders across channels
- Influence the customer journey and drive the conversion funnel to ensure strong conversion of their product for all channels: retail, wholesale and e-commerce.
- Build, implement and track the activation marketing plans for all channels aligned to their needs and goals, ensuring all projects and tools are delivered on time and bring ROI.
- Market analysis; competitors, retail insights and digital innovations.
- Toolkit creation and distribution.
- E-trade activation plan: collect insights from retailers to tailor the plans to the different audiences.
- Preparing brand content: banners, landings, creative assets and social media strategy for e-retailers in cooperation with the creative agency.
- Digital performance campaigns management, reporting and analysis
- Development & execution of test & learn e-trade instruments
- In-store activation plan: standards, POS material development, equipment production and distribution management.
- Briefing and collaboration with external creative agencies to get the best ROI in-store and online. Cross-functional collaboration with internal teams, Marketing, Visual Merchandising and Sales. Impactful visibility driving sell through more digital in-store and online; digital walls, QR codes, leading innovation
- Planning and reporting on spending budgets.

**Requirements**:

- Must have proven Trade marketing experience (at least 2-3 years) preferably personal care or skincare
- Must have knowledge of the SA retailer landscape
- Good network of service providers (agencies, etc)
- Experience in offline and online trade marketing within the Retail, E-commerce, FMCG Consumer Goods
- Brand or key accounts experience would be an advantage
- Strong in strategic plan development and execution
- Understanding of commerce & e-commerce and online shopper purchase path
- Advanced MS Excel and PowerPoint
- Market share growth driven
- Own reliable vehicle plus valid driver’s licence

Remuneration:

- Basic Salary + Cell phone and Petrol allowance
- Performance based Bonus Scheme

  • Trade Marketing Manager: Offtrade

    4 weeks ago

    Cape Town, South Africa Edward Snell & Co. Full time

    POSITION SUMMARY The Trade Marketing Manager : OffTrade will play a critical role in driving brand visibility, sales growth and market share across retail, wholesale, and informal market channels. This position acts as the link between sales and marketing teams, ensuring brand strategies are effectively translated into actionable trade marketing plans. KEY...

  • Trade Marketing Manager: Offtrade

    3 weeks ago

    Cape Town, South Africa Edward Snell & Co (Pty) Ltd Full time

    POSITION SUMMARY The Trade Marketing Manager: OffTrade will play a critical role in driving brand visibility, sales growth and market share across retail, wholesale, and informal market channels. This position acts as the link between sales and marketing teams, ensuring brand strategies are effectively translated into actionable trade marketing plans. The...

  • Trade Marketing Manager

    3 days ago

    Cape Town, South Africa coty Full time

    **Contract**: 6 months maternity cover Africa, Consumer Beauty ABOUT COTY Coty is a global leader in beauty. We’re World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the...

  • Trade Marketer

    3 days ago

    Cape Town, South Africa Watershed Consulting Full time

    **Job Description**: **Trade Marketer** **Area**: Century City, Cape Town, **Package**: R43000 CTC P/M **Purpose of the position**: The role reports to the Marketing Manager. Location is in Cape Town, with travels for research projects, internal meetings, industry events and customer visits **Duties**: Find opportunities to elevate the brands. This could...

  • Trade Marketing Assistant

    3 days ago

    Cape Town, South Africa Dermalogica South Africa Full time

    The Trade Marketing Assistant will provide support to the Trade Marketing Manager and marketing management team in the development and execution of effective trade marketing strategies. This role will assist in various tasks, including administration, promotional planning, and event coordination. **Key Responsibilities**: - ** Promotional Planning**:...

  • Regional Trade Marketing Manager

    4 weeks ago

    Cape Town, South Africa M3 Human Capital Management (Pty) Ltd Full time

    Please note that M3 is hiring on behalf of another company. Robertson Winery (Pty) Ltd, with its Sales & Marketing department based in Stellenbosch, has the opportunity based in Cape Town for a driven candidate with great organisational skills, paired with the ability to communicate and engage effectively on all levels. The incumbent will be responsible for...

  • Trade Marketing Assistant

    2 weeks ago

    Cape Town, South Africa African Extracts Full time

    BCom Graduate - Trade Marketing Assistant Our FMCG company operating in the personal care area, is looking for an energetic, driven individual who will take responsibility of a Trade Marketing Assistant. The ideal candidate will have knowledge and be interested in the FMCG and Sales Industry. The candidate must demonstrate analytical skills and will be...

  • Trade Marketing Assistant

    12 hours ago

    Cape Town, South Africa African Extracts Full time

    BCom Graduate - Trade Marketing Assistant Our FMCG company operating in the personal care area is looking for an energetic, driven individual who will take responsibility of a Trade Marketing Assistant. The ideal candidate will have knowledge and be interested in the FMCG and Sales Industry. The candidate must demonstrate analytical skills and will be...

  • Trade Marketing Specialist

    2 weeks ago

    Cape Town, South Africa Prestige Cosmetics Group Full time

    **Job Description: Trade Marketing Specialist** **Position**: Trade Marketing Specialist **Department** : Marketing - Sol de Janeiro **Location**: Cape Town **Reporting to** : Marketing Manager **Purpose of the Role** **To **turn all our brand and operational dreams into reality in the retail space within brand guidelines - this role will be...

  • Trade Marketing Specialist

    1 day ago

    Cape Town, South Africa Prestige Cosmetics Group Full time

    **Job Description: Trade Marketing Specialist** **Position**: Trade Marketing Specialist (Dolce and Gabbana) **Department** : Marketing **Location**: Cape Town **Reporting to** : Marketing Manager **Purpose of the Role** **To **turn all our brand and operational dreams into reality in the retail space within brand guidelines - this role will be...