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Digital Marketing Analyst

1 week ago


Paarl, Western Cape, South Africa Vine Recruitment Full time
Job Description:

Vine Recruitment is seeking an exceptional Digital Marketing Analyst to join our team. As a key member, you will be responsible for tracking and analyzing the performance of marketing activities, providing actionable insights to address strategic questions, and assisting with market research to analyze the competitive landscape.

In this role, you will also experiment with CRO and assist in supporting UX and CRO strategies. Your expertise in data analysis and visualization will help drive business growth and improve website performance. You will work closely with content creators to optimize landing pages, calls-to-action, and lead-generating forms for SEO.

To succeed in this position, you should have strong analytical skills, excellent communication skills in both Afrikaans and English, and advanced statistical analysis and data visualization skills. A Bachelor's degree or equivalent in marketing, data analysis, information science, or a related field is required, along with demonstrable experience as a data analyst in a marketing team.