Content and Inbound Marketing Expert

1 week ago


Johannesburg, Gauteng, South Africa MRI Software Full time
Job Overview

As an SEO Specialist at MRI Software, you will be responsible for developing and implementing comprehensive SEO strategies that drive organic traffic and improve online visibility.

This role involves working closely with the RevOps Content Strategist to ensure SEO best practices are integrated into content creation and digital asset development.

Key responsibilities include:

  • Developing and implementing SEO strategies, including keyword research, competitor analysis, and SEO audits.
  • Enhancing website content, meta tags, headings, images, and internal link structures for improved search engine rankings and user experience.
  • Maintaining website health and performance through technical SEO audits, crawl error resolution, and architecture enhancements.
  • Building relationships with external partners to develop effective link-building strategies.
  • Analysing and reporting on SEO performance using tools like Google Analytics, Search Console, SEMrush, and others.
Requirements:
  • Bachelor's Degree in Marketing, Communications, Information Technology, or a related field.
  • At least 3-5 years' proven experience in SEO, with a track record of improving rankings, traffic, and engagement.
  • Strong understanding of search engine algorithms and ranking methods, as well as inbound marketing principles.
  • Experience with SEO and analytics tools, including HubSpot and/or other CRM and MarTech solutions.
  • Knowledge of content management systems (CMS) and HTML/CSS.


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