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Digital Marketing Specialist

2 weeks ago

Sandton, South Africa Core Group Full time

Core Group is seeking a highly organised and detail-oriented Digital Marketing Specialist to join its dynamic team. This individual will be responsible for managing and executing digital marketing strategies, creating engaging content, and supporting broader marketing initiatives.

The ideal candidate is a collaborative team player with a passion for digital marketing, a keen eye for detail, and strong content creation skills. Key Responsibilities include:

  • Developing and creating engaging content (text, imagery, and video) for various social media platforms.

  • Maintaining a consistent brand voice and visual identity across all channels.

  • Scheduling and publishing content using social media management tools.

  • Monitoring social media for industry trends and relevant news.

Responsibilities Continued...

  • Coordinating external paid media marketing briefs related to digital marketing activities, including key events.

  • Preparing and managing paid media campaign briefs (text, artwork links, budgets, audience targeting).

  • Obtaining final approval on all briefs from the Campaign Manager and Performance Media Strategist before campaigns go live.

Key Skills Required:

  • Relevant qualification in Marketing, Communications, or a related field.

  • 2–3 years' experience in social media and digital marketing.

  • Proficiency in social media management tools and content creation platforms.