Digital Marketing Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Bright Placements Full time
About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Bright Placements. As a Junior Social Media Manager, you will be responsible for managing and optimizing social media profiles across various platforms. This includes creating engaging content that highlights the luxury offerings of our lodges and developing compelling captions and storytelling that align with our brand values.

Key Responsibilities:
  • Manage and optimize social media profiles across Instagram, Facebook, TikTok, and YouTube.
  • Create engaging, experience-driven content that showcases the luxury amenities of our lodges.
  • Develop captivating captions and narratives that resonate with our target audience and align with our brand identity.
  • Engage with followers, guests, and influencers to foster a loyal online community.
  • Drive direct bookings through organic social campaigns and targeted remarketing efforts.
  • Analyze performance metrics using tools like Meta Business Suite and Google Analytics to refine our strategies.

Requirements:
  • Bachelor's degree in Marketing or Communications (preferred).
  • 3 years of experience in social media management, preferably in luxury hospitality or travel.
  • Proven track record of generating revenue through organic social media channels.
  • Strong understanding of luxury brand positioning and ability to connect with high-net-worth customers.
  • Proficiency in social media platforms (Instagram, Facebook, TikTok, YouTube) and experience with scheduling and analytical tools.


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