Director of Digital Marketing
2 weeks ago
About Dr Reddy's Laboratories Limited: We foster a culture of empathy and dynamism, where people are at the core of our journey over the last few decades. Our company culture is based on enabling individual ability while fostering teamwork and shared success.
We are seeking a talented individual to join our team in South Africa as a Director of Digital Marketing. As a key member of our marketing department, you will be responsible for developing and executing our country's digital strategy, working closely with our marketing team and Digital Centre of Excellence (COE).
Your primary focus will be on ensuring that Dr Reddy's global digital marketing plans are executed effectively and efficiently in South Africa. To achieve this, you will develop strategic plans and integrated campaigns that complement our overall physical activities and customer delight.
You will need to tailor messaging, content, and multichannel strategies as necessary to accommodate business needs. Additionally, you will collaborate with cross-functional teams to leverage internal and external platforms effectively, forming partnerships with strategy, content, digital events, and external partners, and staying up-to-date with current industry trends.
Key responsibilities include:
- Developing engagement plans for digital platforms
- Increasing quality engagement
- Working with third-party platforms for digital ads and promotions
- Managing the annual budget and monitoring spends
- Maximizing ROI of marketing activities by reporting on their success and using data to make decisions
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