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Senior Marketing Director

1 week ago


Johannesburg, Gauteng, South Africa Luelle Consulting Full time
About This Role

Luelle Consulting is an international brand in the FMCG space looking for a seasoned Senior Brand Marketing Manager to lead our marketing efforts.

Responsibilities

The successful candidate will be responsible for developing and executing integrated brand activation strategies, leading project management, budget management, innovation pipeline development, stakeholder relations, agency management, brand activation, developing concepts to launch, end-to-end strategy, defining integrated brand activation planning, analysing and continuously adjusting overall brand performance, driving media plans on relevant channels, analysing and monitoring campaign performance for improvement, coordinating with sales, trade marketing, production and finance, collaborating with external agencies, creating the right consumer experience within prioritised touchpoints and recruiting talented employees.

Requirements

A Bachelor's degree in marketing and 8 years of portfolio management and brand activation experience, including experience leading teams and agencies.