Digital Marketing Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Webwiser Full time

At Webwiser, we're on a mission to empower brands with cutting-edge digital strategies. Our team of innovators thrives on delivering measurable outcomes that transcend boundaries.

About the Role

We're seeking an accomplished Digital Campaign Manager to spearhead our paid media efforts. This is a unique opportunity to join a dynamic team that combines creativity, data-driven insights, and technology to craft captivating digital experiences.

Key Responsibilities
  • Develop and execute campaign creation across Google Ads, Meta Ads, TikTok, and other paid media channels, ensuring alignment with set objectives.
  • Evaluate and interpret data from social platforms, Google, and revenue reports to refine and optimize campaigns, providing valuable insights for future recommendations.
  • Define target audiences, thoroughly understanding their characteristics, behaviors, and media consumption habits.
  • Implement paid multi-channel initiatives, guaranteeing they not only meet but surpass campaign objectives.
  • Monitor paid media channels closely, ensuring delivery aligns with set objectives and goals.

Requirements

  • 2 years of proven success in planning and managing paid digital media campaigns.
  • Certifications within Google Ads, Google Analytics, and Meta Business.
  • Demonstrates a creative mindset, showcasing an ability to generate innovative ideas, a keen eye for design, and a profound understanding of storytelling's impactful role in connecting with consumers.
  • Experience within the e-commerce sector is advantageous.

What We Offer

  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and skill development.
  • Competitive compensation packages.
  • Exciting projects with leading brands and businesses.


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