Digital Marketing Specialist

3 days ago


Johannesburg, Gauteng, South Africa Group M Worldwide Inc. Full time

Job Description:

The Digital Marketing Specialist is responsible for planning, executing, and optimizing performance campaigns across the client portfolio. This includes strategy and implementation across Google Ads, SEO, Facebook, and other digital platforms.

Key Responsibilities:

  1. Implement and optimize end-to-end Google campaigns across all major platforms and stay up to date with changes to these platforms.
  2. Have an in-depth understanding of various ad formats and targeting options offered by major platforms and use them to achieve client objectives.
  3. Interpret data from digital marketing platforms to optimize and provide actionable insights and recommendations for better campaign performance.
  4. Produce useful and accurate reporting on all digital marketing activity.
  5. Manage and control client spends diligently across all Google channels.
  6. Ensure that all digital marketing campaigns deliver on internal performance requirements linked to client KPIs.
  7. Leverage relationships with Google to assist in setting up and/or optimizing client campaigns/accounts.
  8. Conduct audience, keyword, placement, and platform research to inform clients' paid media strategies.

Learning and Development:

  1. Stay up to date with the latest trends in digital marketing and their relation to paid search advertising and media.
  2. Be well-versed in brand safety and viewability and implement required controls to protect clients' brands.

Clients and Internal Teams:

  1. Effectively manage stakeholder relationships by defining and managing expectations.
  2. Maintain a sustainable positive relationship with clients and internal teams.
  3. Attend client meetings/events as required and communicate effectively with clients over email and phone when needed.
  4. Work with account teams to ensure compliance with customer-defined service level agreements and performance standards.


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