Player Engagement Lead

4 days ago


Johannesburg, Gauteng, South Africa Yellosa Full time

Yellosa is seeking a Player Engagement Lead to join our team in Johannesburg. In this role, you will be responsible for safeguarding the player journey, ensuring a seamless and enjoyable experience from first interaction to long-term engagement.

This requires a deep understanding of CRM best practices and lifecycle management. The successful candidate will be the go-to expert on these topics, driving innovation and excellence in customer retention strategies.

  • You will design and implement cost-effective, engaging offers and promotions that stand out, utilizing player segmentation to deliver personalized messaging.
  • Create and launch campaigns that grow the player base and keep current players engaged with market-driven ideas.
  • Evaluate campaign performance, providing data-backed insights to refine strategies and improve future initiatives.

We are looking for a highly computer literate individual with excellent interpersonal and negotiation skills, able to work effectively under pressure. If you have a background in marketing and a passion for the online gaming industry, apply today.



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