Transformation Manager Beverages and Insights
1 week ago
PepsiCo is a leading food and beverage company, dedicated to creating smiles with every sip and bite.
Our diverse portfolio includes iconic brands like Lay's, Doritos, Gatorade, Pepsi, and Quaker, generating over US $1 billion each in estimated annual retail sales.
We strive to be the global leader in beverages and convenient foods by winning with PepsiCo Positive, our strategic business transformation focused on sustainability.
In South Africa, we refresh, restore, and rejuvenate consumers with our key brands including Simba, Lay's, Liqui Fruit, and Bokomo range of cereals.
Responsibilities- Beverages Insights Management
Leads consumer opportunities for current business & innovations - Executes deep consumer understanding, identifies, and evaluates consumer-driven opportunities for Category and brand portfolio development to define winning strategies and ensures Consumer Insights programs execution.
Assesses Brand Architecture relevance and develops specific recommendations on adjustment/optimization.
Executes consumer Research & Analysis - Identifies consumer research needs to meet business objectives.
Provides consolidated ad-hoc analysis.
Inputs into Brands performance evaluation/post evaluation of marketing activities - Leads performance reviews, provides valuable conclusions and recommendations of brand activities to make constant and relevant input to the brand strategy/marketing plans.
Executes Insights Capability Building Agenda.
People - Manage, coach and develop a team of direct and indirect reports to deliver strong business results. Inspires and motivates subordinates to achieve business vision.
Build & manage strong partnerships with best-in-class research agencies. Continuously plans to enhance quality, integrity & consistency with agency partners. Lifts and shifts best practice from other Markets/Sector/Region.
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