Director of Luxury Automotive Experiences

7 days ago


Midrand, Gauteng, South Africa Jordan HR Full time

Job Description

We are seeking a highly experienced and skilled professional to fill the role of Director of Luxury Automotive Experiences. As a key member of our team, you will be responsible for driving the success of our BMW Driving Experience program.

About Us

Jordan HR is a leading provider of human resources solutions. Our mission is to deliver exceptional service to our clients, and we are committed to building long-term relationships based on trust, integrity, and excellence.

About the Role

The Director of Luxury Automotive Experiences will be responsible for developing and implementing strategies to drive business growth and profitability through the creation and delivery of exceptional customer experiences. This includes overseeing the operational management of the Client Driving Experience, ensuring competency of appointed agencies, managing expenditure, and delivering agreed numbers of courses while meeting client standards.

Key Responsibilities

  • Develop a comprehensive Client Driving Experience strategy and business case.
  • Oversee the operational management of the Client Driving Experience, including fleet, instructors, and certification.
  • Ensure competency of appointed agencies by monitoring performance and developing corrective measures where needed.
  • Manage and control expenditure to ensure Client Driving Experience objectives are met within budget.
  • Deliver agreed numbers of courses in line with Client AG Driving Experience standards.
  • Ensure planning and execution of marketing plans for the BMW Driving Experience.
  • Ensure adherence to Client Driving Experience CI guidelines.
  • Review the end-to-end customer journey and identify gaps and opportunities.
  • Position the Client Driving Experience as the benchmark within the premium sector.
  • Improve service delivery and processes of BDE and act where necessary.
  • Deliver a premium experience within budget.
  • Measure guest satisfaction through regular surveys.
  • Prepare competitive reviews and benchmark course offering and pricing.
  • Execute on brand Client Events to help position Client as an authentic luxury brand.
  • Capture leads and work with Funnel Steering team to include opportunities in lead nurturing journey.
  • Develop and manage the M Owners Club.
  • Manage Client fleet for Events.

Requirements

  • Bachelors degree in business management/marketing or related field of study.
  • Masters in business administration is recommended.
  • 5+ years in sales, marketing, brand experience, and events.
  • 2+ years management of agencies or external suppliers within a corporate.
  • Automotive experience essential.
  • Ability to work under pressure.
  • Ability to collaborate with key stakeholders and cross-functionally across business units.
  • Communication, negotiation, and presentation skills.
  • Leadership and people management.
  • Excellent operational, strategic, and practical understanding of marketing and communication.
  • Strong financial acumen.


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