Strategic Consumer Insights Leader

1 week ago

Cape Town, Western Cape, South Africa Integration Resourcing Full time
Job Description:

 

Role Summary

As a Strategic Consumer Insights Leader, you will drive consumer-centric strategies to inform brand, portfolio, and innovation decisions within the South African market.

This role is deeply focused on understanding consumer needs, preferences, and behaviors, with a strong emphasis on strategic consumer research, brand health tracking, and segmentation studies.

Key Responsibilities

 

  • Develop and embed strategic consumer segmentation studies, ensuring seamless integration into strategic planning and marketing activities.
  • Analyze market gaps and consumer needs to identify white spaces in the spirits portfolio, supporting the development of a differentiated, future-focused portfolio.
  • Collaborate on the development and execution of the portfolio and innovation strategy, providing insights on consumer trends and market dynamics.
  • Leverage shopper intelligence to understand how consumer behavior translates into purchasing decisions at key retail touchpoints.
Operational Objectives

 

  • Lead brand health tracking studies to monitor and assess the performance of the brand portfolio over time.
  • Conduct ad-hoc consumer research in partnership with research agencies, including focus groups, communication/creative testing, media effectiveness studies, and testing of innovations such as pack designs and concepts.
  • Manage research projects effectively, ensuring timely delivery of actionable insights.
Innovation Focus

 

  • Collaborate with innovation teams to track emerging consumer trends and use insights to drive the development of new product offerings.
  • Monitor competitive dynamics and consumer responses to innovation, providing feedback to adjust strategies and optimize product launches.
Skills and Qualifications

 

  • 5+ years' experience in consumer insights with strong knowledge of consumer behavior, trends, and attitudes.
  • Expertise in conducting strategic consumer research, brand health tracking, and segmentation studies.
  • Excellent communication skills with the ability to present insights clearly.
  • Strong collaboration skills, working with cross-functional teams and external partners.
  • Highly analytical, with the ability to turn data into actionable insights that drive decision-making.

 

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