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Digital Growth Specialist

3 weeks ago

Cape Town, Western Cape, South Africa DigiCert, Inc. Full time

Job Title: Digital Growth Specialist

DigiCert, Inc. is seeking a Digital Growth Specialist to join our team.

Job Description:

The Senior Marketing Strategist will be responsible for driving digital growth and increasing brand visibility through strategic marketing campaigns.

  • Develop and execute strategies to drive high-quality leads and build awareness for new product launches.
  • Plan, create, and manage targeted email marketing campaigns that align with overall business goals.
  • Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic and improve search engine rankings.
  • Work closely with leadership to define and implement marketing strategies that drive growth, increase brand visibility, and meet business objectives.
  • Assess and implement strategies to increase website visibility, engagement, and conversion rates.
  • Gather and analyze competitive information, industry trends, and customer insights.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree is a plus.
  • 8+ years of experience in a marketing role, with proven expertise in demand generation, TOFU growth, email marketing, SEM, SEO, and digital strategy.
  • Experience driving awareness and pipeline for new product launches.
  • Strong knowledge of marketing analytics, including tools like Google Analytics, SEMrush, Moz, or similar.
  • Experience with marketing automation and email platforms (e.g., Outreach, HubSpot, Marketo, MailChimp).
  • Proficiency in data analysis and a results-driven mindset to make data-informed decisions.
  • Ability to develop and communicate clear, actionable strategies.
  • Excellent organizational skills and a proactive approach to staying up-to-date with industry trends.
  • Strong written and verbal communication skills, with the ability to convey complex information effectively.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.

Others:

  • This is a fixed-term contract role.
  • Must have a strong understanding of digital marketing principles and practices.
  • Must be able to work independently and as part of a team.