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Marketing Data Insights Specialist

1 week ago

Randburg, Gauteng, South Africa Stanlib Full time

We are looking for an experienced Marketing Data Insights Specialist to join our team at Stanlib in Northern Johannesburg. In this role, you will be responsible for analyzing customer behavior, market trends, and product performance using advanced data analytics techniques.

Key Responsibilities
  • Analyze customer data to identify key segments and behaviors.
  • Develop and maintain marketing attribution models.
  • Collaborate with cross-functional teams to implement data-driven marketing strategies.
  • Design and deliver reports and dashboards to support business decision-making.

The ideal candidate will have a strong background in marketing, data analysis, and communication skills. Experience with CRM platforms (Salesforce, HubSpot) and marketing automation tools is essential.

Requirements

  • Bachelor's Degree in Business, Analytics, or related field.
  • Advanced degrees or certifications in analytics is highly desirable.
  • Minimum 3 years of experience in a similar or equivalent role.
  • Strong proficiency in SQL, BI tools, and data visualization techniques.

What We Offer

  • A competitive salary package.
  • Ongoing training and development opportunities.
  • A dynamic and supportive work environment.