Biomedical Product Development Lead
6 days ago
BioMerieux has over 55 years of experience in providing diagnostic solutions that determine the source of disease and contamination to improve patient health and ensure consumer safety.
Our teams in digital transformation and information technology are driving innovation in healthcare through technology and expertise.
We are a family-owned global company with a long-term vision and a human-centered culture.
This position will ensure that all conditions are met to develop the business by reaching objectives commitments for the Microbiology range in South Africa. The ideal candidate will report to the General Manager South Africa.
Key Job Duties:
- Develop and formalize local market and customer understanding to feed the local marketing plan.
- Develop, implement and track a 3-year strategic plan.
- Be responsible for overall sales and profit target achievement for the franchise.
- Build a KOL network (Paths, ID clinicians).
- Drive AMR plans in line with DOH guidelines.
- Build and execute the local marketing plan, involving all necessary internal functions in alignment with the global marketing strategy.
- Support product life cycle including feedback and adjustments to local requirements.
- Lead activities to maintain, launch (go to market), and withdraw (go out of market) bioMérieux products and services of his/her perimeter: solution, value promotion and extraction, message and communication channels for each key stakeholder.
- Align and engage all internal and external business partners needed to execute the plan through clear communication of the strategy, ensure people are trained and make sure that their incentive plan is aligned with the strategy execution, ensure metrics are consistent and actionable.
- Develop a measurement plan to assess the efficiency of their marketing activities and its customers and business impact.
- Contribute to Strategic Plan and Commercial kick-off.
- Ensure alignment and communication between global, regional and local marketing organizations.
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