Salesforce Engagement Strategist

5 days ago


Cape Town, Western Cape, South Africa PBT Group Full time

PBT Group is a leading provider of innovative solutions for businesses looking to enhance their customer engagement. As a Salesforce Solution Architect, you will play a key role in designing and delivering client communication strategies across the full lifecycle.

Key responsibilities include translating business requirements into engagement journey maps, leading the end-to-end delivery of communication journeys using Salesforce tools, and architecting scalable CRM solutions using Salesforce and related technologies.

  • Translate business requirements into engagement journey maps (EJMs).
  • Lead the end-to-end delivery of communication journeys using Salesforce tools: Journey Builder, Email Studio, Mobile Studio, Advertising Studio.
  • Architect scalable CRM solutions using Salesforce and related technologies.
  • Integrate Salesforce with external systems and platforms.
  • Ensure solution designs align with business value and architectural standards.


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