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Data Insights Analyst
3 weeks ago
A leading international SaaS company operating in the fintech and proptech sector seeks an energetic and detail-oriented Global Marketing Data Analyst to join their team. The ideal candidate will be responsible for analysing and interpreting complex data, providing actionable insights to optimise marketing strategies.
This role requires cross-functional collaboration to collect data, create reports, and drive informed decision-making. Key responsibilities include analysing marketing lead and campaign performance data, evaluating marketing performance across omni-channels, and managing campaign and source data within global CRM(s).
Key Responsibilities:- Analyse marketing lead and campaign performance data for reporting and optimization.
- Evaluate marketing performance across omni-channels, including paid, owned, and earned media.
- Manage campaign and source data within global CRM(s).
- Bachelor's of Business (Marketing)
- Around 5+ years' experience in marketing data analysis or a similar role.
- Proven track record in using data analysis tools including SQL, Excel, Google Analytics, and Python.
- Familiarity with digital marketing channels and metrics.
- Experience with or knowledge of marketing SaaS products.
- Strong communication skills, with the ability to simplify complex data into actionable insights for non-technical stakeholders.
- Detail-oriented with a meticulous focus on data accuracy and integrity.
- R750 000 / year CTC
- Hybrid working arrangements with 1-2 days in the office.
- An optional Group Retirement Annuity Scheme.
