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Medical Representative Manager
1 week ago
About the Role:
We are seeking an experienced Expert Detailing Representative to join our team at IQVIA Argentina. In this role, you will be responsible for driving awareness, advocacy, and recommendation of our client's Consumer Healthcare key power brands to healthcare professionals (HCPs) in their assigned territory.
Responsibilities:
- Develop Strategic Plans: Develop and implement comprehensive strategic plans to drive engagement and increase market share.
- Conduct Effective Communications: Conduct informative expert detailing sessions with HCPs to present our client's brands, clinical data, therapeutic benefits, and unique selling points.
- Foster Relationships: Foster strong relationships with HCPs in your assigned territory through meaningful interactions and discussions about their needs and preferences.
- Monitor Performance Metrics: Monitor and achieve strategic expert performance indicators (KPIs) such as Average Weekly Recommendations (AWR), Brand Recommended Most Often (BRMO), and Share of Recommendations (SoR) to measure conversion success.
Requirements:
- Educational Background: Bachelor's degree in a relevant field. Additional qualifications or certifications in sales or marketing are advantageous.
- Product Knowledge: Thorough understanding of pharmaceutical products, therapeutic areas, and clinical data presented.
- Communication Skills: Excellent communication skills to convey complex medical information effectively to HCPs and adapt communication to individual preferences.
- Digital Proficiency: Familiarity with digital tools, CRM systems (e.g., Veeva), and online communication platforms.
- Sales Experience: Prior experience in pharmaceutical sales or related roles, with a successful track record of achieving sales targets.
- Time Management: Organizational skills to manage multiple engagement channels and activities efficiently.
- Analytical Skills: Capability to analyze sales data, KPIs, and performance metrics to drive strategy adjustments.
- Compliance Awareness: Knowledge of pharmaceutical regulations and ethical guidelines in interactions with HCPs.