Social Data Insights Specialist
1 week ago
We're looking for a highly skilled Social and Contextual Intelligence Analyst to join our Marketing Sciences team at Ogilvy. As a key member of our team, you'll play a critical role in transforming data into actionable insights, guiding strategic marketing decisions, and helping our clients navigate the dynamic landscape of consumer preferences and behaviors.
You'll be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients. Your role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behavior, trends, and market dynamics.
The ideal candidate will have a strong understanding of statistical analysis and research methodologies, as well as experience creating rich data visualizations that support the narrative. Exceptional communication skills, both written and verbal, are also essential.
A bit about the responsibilities:
- Data Analysis and Interpretation: Collect, analyze, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
- Data Storytelling: Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
- Strategic Insights: Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
- Trend Analysis: Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behavior and identify growth opportunities.
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