Brand Management Specialist
1 month ago
We are seeking a highly skilled Brand Manager to join our team at Stonebridge HR Solutions. As a Brand Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and achieve sales targets.
Key Responsibilities:- Target Achievement: Plan and ensure marketing support to achieve agreed top line and bottom line targets, ensuring optimal utilization and control of Adpro budget.
- Alignment and Development of Marketing Mix Elements: Develop and implement marketing mix elements for each product, ensuring alignment with overall Category and Business/Marketing Plans. This includes:
- Communication Strategy (including advertising)
- Artwork
- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
- Media Planning
- Digital Marketing/Social Media planning
- Packaging
- Pricing Decisions
- Product Development
- Strategy: Develop long-term and short-term strategies to drive business growth.
- Agency Management: Ensure optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies).
- Market Research: Develop market research briefs and interpret research findings.
- Market Analysis: Conduct sales analysis, territory, ORG reports, competition/consumer tracking, media tracking, and profitability tracking.
- NPD Management: Manage NPD Projects from conceptualization to finished goods launch in trade.
- Salon Activation: Manage a team of Salon Educators, manage salon activations/education programs, and ensure salon coverage as per targets.
- Reporting: Ensure timely updates of artwork on CANVAS, FG Code creation on MWT, monthly/quarterly/yearly marketing & trade marketing grid, and slow-moving lines strategy.
- Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations/QC Department
- External: Advertising and Media agencies
Please note that only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.
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