Digital Marketing Strategist
1 day ago
We are seeking a talented Digital Marketing Strategist to join our team at wePlace. In this role, you will lead and manage various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives.
Key Responsibilities:- Lead the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc., and assist with managing agency relationships.
- Assist with developing and implementing digital marketing strategies including insight generation from the market, competitors, and campaign performance to ensure business objectives are achieved.
- Support digital platform expert relationships and conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience, or ad ideas to test with the objective to improve campaign performance.
Requirements:
- Postgraduate Degree or Diploma in Marketing Management or related.
- Minimum applicable experience (years): 5 years.
- Required nature of experience:
- Business to Consumer marketing.
- Experience in international markets.
- Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
- Reporting and navigating GA4.
- Analyzing and reporting on campaign data.
- Set up and testing of goals and conversion tracking.
- Skills and Knowledge (essential):
- Thorough understanding of conversion tracking systems.
- Digital target markets / audiences and campaign KPIs.
- Predict campaign performance, based on previous experience.
- Proficient in Microsoft Suite or Google Suite.
- Excellent analytical and cross-functional communication skills.
- Google Tag Manager (desirable).
- Experience in Marketing Cloud intelligence / Marketing automation (desirable).
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