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Marketing Automation and AI Expert

3 weeks ago

Johannesburg, Gauteng, South Africa University of Fort Hare Full time
Job Description

The University of Fort Hare is looking for an experienced Marketing Automation and AI Expert to join our marketing team. As a key member of our team, you will be responsible for integrating AI and automation tools into our digital marketing efforts.

You will work closely with our Head of Marketing to develop and execute result-driven marketing campaigns that drive engagement and conversion. Your primary objective will be to leverage AI tools like ChatGPT, Grok, and HubSpot to drive results.

Main Accountabilities:
  • Develop and execute AI-powered marketing campaigns using ChatGPT, Grok, and HubSpot
  • Produce engaging content (text, video, audio) for social media, blogs, websites, and more
  • Build and manage automated workflows within HubSpot
  • Implement and optimize chatbot functionality to support lead generation and conversion
  • Collaborate closely with our SEO, brand, and content teams to align messaging and strategy
  • Analyze campaign performance and make data-driven decisions to improve results