Senior Insights Strategist

2 months ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
About Us

We are a dynamic and innovative media solutions group dedicated to driving success through cutting-edge multichannel strategies. Our mission is to deliver impactful and effective media solutions that empower our clients to excel in the digital communications industry.

Job Description

We are seeking an experienced Insights Specialist with in-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains. As a key member of our team, you will play a crucial role in conceptualising and productising innovative multichannel media solutions.

Key Responsibilities
  • Develop insights to support our clients' marketing objectives and drive ROI.
  • Build compelling storylines from a convergence and multichannel perspective.
  • Evaluate briefs and provide strategic recommendations for clients and advertisers.
  • Proactively generate ideas to enhance client media strategies.
  • Prepare and deliver presentations to clients and advertisers.
  • Analyse various sectors and devise comprehensive 360-degree solutions.
Requirements
  • A degree or equivalent in Marketing, Advertising, or Media Studies.
  • A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organisation.
  • Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport.
Preferred Qualifications
  • Extensive knowledge of market, consumer, and research dynamics.
  • Proficiency in common media tools, advanced media tools, and emerging media tools.
  • Strong commercial understanding and experience.
  • Proven analytical and problem-solving skills to support our sales strategy.
  • A deep understanding of data collection, consolidation, integration, and analysis to inform multichannel solutions.


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