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Brand Strategy Lead

2 weeks ago

Pretoria, Gauteng, South Africa Matched Business Partners Full time
Brand Strategy Lead

We are seeking a strategic Brand Strategy Lead to develop and execute a comprehensive brand positioning and messaging strategy, ensuring consistency and strengthening brand identity.

Main Responsibilities:
  • Brand Positioning: Lead brand positioning and messaging, creating and managing the brand messaging matrix, and driving it across the business and with service providers.
  • Campaign Management: Oversee the creation and execution of innovative marketing campaigns, analyzing and measuring their effectiveness.
  • Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a collaborative and creative work environment.
Requirements:
  • Bachelor's degree in Marketing or related field (MBA preferred).
  • 10+ years of experience in senior marketing roles, with a track record of successful marketing campaigns and team leadership.
  • Strong understanding of current digital marketing techniques and best practices.