Digital Marketing Strategist

7 days ago


Pretoria, Gauteng, South Africa Ictengage Full time

Job Overview

Ictengage is seeking a skilled Digital Lead Sourcing & SEO Expert to join our team and drive digital growth by sourcing quality leads and enhancing our online presence.

This role requires expertise in SEO, lead generation, and digital marketing, with a focus on increasing organic traffic and converting visitors into high-quality leads.

The ideal candidate will have a strategic mindset, be data-driven, and stay up-to-date on digital marketing trends and best practices.

Key Responsibilities
  1. Develop and execute digital lead sourcing strategies across multiple platforms (social media, search engines, email campaigns, etc.).
  2. Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
  3. Continuously analyze and optimize lead generation funnels to maximize conversions.
Digital Marketing Strategy
  1. Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
  2. Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
  3. Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
Collaboration and Communication
  1. Work closely with marketing, sales, and content teams to ensure alignment on lead generation and SEO strategies.
  2. Provide guidance on SEO and digital marketing trends to support the team's efforts and drive company growth.
Requirements
  1. Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
  2. Proven experience (3+ years) in SEO, lead generation, and digital marketing.
  3. Demonstrable experience with lead sourcing and nurturing techniques.
  4. Strong proficiency with SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  5. Knowledge of keyword research, content optimization, and website performance monitoring.
  6. Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
  7. Strong analytical skills, with the ability to interpret data and transform insights into strategies.
  8. Excellent communication and collaboration skills, with the ability to work cross-functionally.


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