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Data Insights Leader

2 weeks ago

Durban, KwaZulu-Natal, South Africa Jellyfish Online Marketing Full time

At Jellyfish Online Marketing, we are seeking a highly skilled Analytics Manager to join our team. As an Analytics Manager, you will play a key role in designing, developing, and validating digital measurement solutions that drive long-term value for our clients.

Job Description
  • The successful candidate will be responsible for the day-to-day management of assigned client accounts, focusing on consulting, data implementation, testing, and presenting key findings to drive business success.
  • You will work closely with large clients across SA, UAE, and UK to develop analytics solutions, including analytics implementation, troubleshooting, data analysis & insights, and presenting respective solutions to key stakeholders.

Your Primary Responsibilities:

  • Define a measurement framework by identifying relevant data sources and KPIs aligned to business goals.
  • Develop analytical and visual thinking skills, with the ability to identify business questions, pain points, and opportunities and develop actionable recommendations.
  • Ability to clearly communicate processes, strategies, and general requirements to all partners.
  • Able to manage projects and delegate to ensure that all deliverables meet Jellyfish standards within set deadlines.

Qualifications

  • 3+ years experience with Google Analytics and Google Tag Manager, Looker Studio, Google Cloud and Firebase.
  • Possess a strong understanding of the media ecosystem, particularly GMP.
  • Experience with server-side tracking, app measurement, and cloud solutions to enhance measurement and activation.
  • Provide support and mentorship for other team members, ensuring they can progressively take on more complex tasks and upskill others.

Advantageous Qualifications

  • Experience with app measurement implementation and debugging including but not limited to deep linking, MMP implementation, and Firebase.
  • A high-level understanding of regulatory change (GDPR, DMA, etc).
  • Experience with Google Cloud Platform and BigQuery and the ability to query large databases and write SQL queries.
  • Experience with sGTM and knowledge of the sGTM pantheon.