Marketing Director for Emerging Markets
4 days ago
Job Overview
Nutreco, a leading global provider of innovative aquafeed solutions and animal nutrition, is seeking an experienced Head of Strategic Marketing for its MEA Business Unit. As a key member of the management team, you will lead the marketing strategy for Skretting and Trouw Nutrition in the region.
In this role, you will define key markets, countries, and segments to ensure alignment between local and global teams. You will create a strong MEA identity, inspiring colleagues and customers, while fostering collaboration across opcos, portfolio managers, and global marketing teams.
Develop and regularly update a prioritized list of target countries, species, and customer segments based on market potential, competition, and strategic alignment.
Create and refine frameworks and criteria to assess and revisit the 'where to play' strategy in response to evolving market trends and data.
Define the strategic 'how to win,' including competitive positioning, value proposition, and resource allocation, while guiding Portfolio Managers in tailoring strategies to products, developing tactical plans, and coordinating execution with operational companies and sales teams.
Drive Commercial Excellence for the business unit, collaborating with opcos to identify the most effective Route to Market and implement pricing strategies.
Lead, mentor, and guide the BU marketing team, providing clear direction on strategic priorities and supporting portfolio managers to ensure alignment with business objectives.
Ensure marketing initiatives are aligned with Nutreco's broader goals and contribute to the sustainable growth and profitability of Skretting and Trouw Nutrition across the MEA region.
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