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Transformational Brand Strategy Lead

3 weeks ago

Johannesburg, Gauteng, South Africa H2R Africa Full time

At H2R Africa, we are embarking on a comprehensive rebranding initiative to align our brand identity with updated strategic objectives and market shifts.

This involves creating a new brand name and strategy that reflect our organisation's evolution and renewed focus.

The rebranding plan will be implemented across all platforms, ensuring a cohesive and unified brand presence.

The culmination of this effort will be the official relaunch of the refreshed brand, signalling a new era for H2R Africa.

Corporate Image Revitalisation

A corporate image revitalisation involves updating and revitalising the visual and conceptual representation of our company.

This process aims to align our company's image with its current values, mission, and market position, ensuring it resonates with both internal and external stakeholders.

Brand Identity Refresh
  • We are seeking an experienced professional to lead the redesign of our logo.
  • A new colour palette will be developed to reflect our evolving brand identity.
  • Our typography will be refined to ensure consistency across all platforms.
  • New visual assets will be created to showcase our brand in the best light.
  • Marketing materials will be revamped to reflect our refreshed brand identity.
  • We will be launching a new website and digital presence that embodies our brand's values and mission.
Communication Strategy
  • Messaging and tone will be refined to effectively communicate our brand's value proposition.
  • A content creation strategy will be developed to engage our target audience.
  • Public relations will play a crucial role in maintaining a positive brand reputation.
Employee Engagement
  • We will be implementing an internal communication strategy to keep employees informed about the rebranding process.
  • Training and workshops will be provided to educate employees on our brand's new identity.
  • Brand ambassadors will be selected to represent our brand and promote our values.
Customer and Stakeholder Involvement
  • We will be seeking feedback and surveys from customers and stakeholders to ensure their input is valued.
  • Launch events will be held to unveil our refreshed brand identity.
  • Ongoing communication will be maintained to ensure stakeholders remain engaged and informed.