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Marketing Operations Specialist

2 weeks ago

Cape Town, Western Cape, South Africa Electrum Payments Full time
Your Key Responsibilities
  • Design and execute multi-tactical marketing campaigns and programmes, across relevant go-to-market channels
  • Leverage market and user research to identify the best way to reach new and existing client personas within our ideal customer profile
  • Draft the content that will showcase our products' unique value and support your campaign including key messaging, landing pages, newsletters, adverts, and promotional materials
  • Optimise campaign conversion rates through analysis and client feedback
  • Prepare performance reports for campaign optimisation and monthly business reviews