Senior Marketing Executive
2 weeks ago
We are seeking a highly motivated and strategic Senior Marketing Executive to drive our brand presence and lead marketing initiatives. This is an excellent opportunity for an experienced marketer to take their career to the next level.
About the RoleThe ideal candidate will be responsible for developing and executing marketing strategies, managing campaigns, and ensuring alignment with business objectives to enhance customer engagement and sales.
Key Responsibilities:- Marketing Strategy & Brand Management
- Develop and execute marketing plans for new and existing products / brands.
- Ensure brand consistency across all marketing materials and communication.
- Manage corporate identity and brand awareness strategies.
- Conduct market research to assess trends and opportunities.
- Monitor ROI and campaign effectiveness, making data-driven improvements.
- Creative Development & Content Management
- Research, compile, and issue design briefs to the creative team, ensuring timely execution.
- Oversee creative execution from concept to final presentation.
- Maintain quality control over all creative work, ensuring alignment with budgets and objectives.
- Collaborate with the creative team to develop advertising and promotional campaigns.
- Digital & E-Commerce Marketing
- Drive the company's online strategy, optimizing SEO and Google Analytics insights.
- Oversee the B2B e-commerce platform, ensuring its success and continuous improvement.
- Manage social media marketing, email campaigns, and digital advertising efforts.
- Ensure the product library complies to online distributor standards.
- Trade & Event Marketing
- Plan, manage, and execute trade show events, industry exhibitions, and internal conferences.
- Coordinate promotional activities with external production houses, license holders, and partners.
- Ensure timely contract renewals and trademark registrations where applicable.
- Stakeholder & Team Collaboration
- Liaise with sales reps, category managers, IT, and finance to ensure marketing alignment.
- Maintain effective internal communication to keep all departments informed.
- Supervise, mentor, and introduce innovative execution methods to the creative team.
- Operations, Budget & Reporting
- Manage multiple projects from concept to completion, ensuring deadlines are met.
- Track and analyse marketing metrics, preparing monthly reports on department output.
- Ensure compliance with allocated marketing budgets and company financial guidelines.
- Collect quotes, process invoices, and liaise with external vendors for promotional materials.
- Stay updated with industry best practices by attending training and networking events.
- Authority & Compliance
- Ensure all marketing communication is accurate, relevant, and aligned with brand standards.
- Monitor and manage monthly marketing spend, keeping it within approved budgets.
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